Online introduction services

In 2008 a variation of the online dating model emerged in the form of introduction sites, attracting a large number of users and significant investor interest.[27] Introduction sites differ from the traditional online dating model, where members have to search and contact other members, by introducing members to other members whom they deem compatible, thus claiming to eliminate much of the mayhem of traditional online dating. Although the two introduction services operate vastly different from each other and offer different features, both claim to be more effective than traditional online personals.